Hard Off Boosts Sales and Expands Direct Store Network After Econos Acquisition

An announcement from Hard Off Corporation Co., Ltd. ( (JP:2674) ) is now available.

Hard Off reported year-on-year monthly sales growth for directly operated stores across the 2025–2026 fiscal year period, with many formats posting sales above 100% compared with the previous year and some specialty formats exceeding 120%. Existing-store performance also remained solid, indicating robust underlying demand for reuse and secondhand products.

The company’s store network expanded significantly following the acquisition of Econos Co., Ltd., which converted multiple HARD OFF, OFF HOUSE, GARAGE OFF, HOBBY OFF, and BOOK OFF franchise outlets into directly operated stores. This structural shift, combined with rising sales indicators, suggests strengthened operational control, a larger revenue base, and a firmer competitive position in Japan’s reuse retail market.

The most recent analyst rating on (JP:2674) stock is a Buy with a Yen2243.00 price target. To see the full list of analyst forecasts on Hard Off Corporation Co., Ltd. stock, see the JP:2674 Stock Forecast page.

More about Hard Off Corporation Co., Ltd.

Hard Off Corporation Co., Ltd. operates a chain of reuse-focused retail stores in Japan, primarily dealing in secondhand goods across multiple formats such as HARD OFF, OFF HOUSE, GARAGE OFF, HOBBY OFF, and BOOK OFF. The company is listed on the Prime Market of the Tokyo Stock Exchange and runs both directly operated and former franchise locations, with a growing domestic and overseas footprint through subsidiaries EcoPlus and Econos.

Average Trading Volume: 42,491

Technical Sentiment Signal: Strong Buy

Current Market Cap: Yen28.3B

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