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Happy Belly’s Heal Wellness Secures Second U.S. Location in Texas as Expansion Accelerates

Story Highlights
  • Happy Belly’s Heal Wellness chain has secured a second U.S. location in Lubbock, Texas, under a 10-unit franchise development plan.
  • The Lubbock site supports Happy Belly’s broader franchise-led expansion, with Heal and other brands feeding a 666-location development pipeline across North America.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Happy Belly’s Heal Wellness Secures Second U.S. Location in Texas as Expansion Accelerates

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Happy Belly Food Group ( (TSE:HBFG) ) just unveiled an announcement.

Happy Belly Food Group’s Heal Wellness brand has secured its second U.S. real estate location in Texas, in the city of Lubbock, as part of a 10-unit development agreement with a Texas-based multi-unit franchisee. The new site, planned to open in 2026 and following the first U.S. location announced in November 2025, advances the company’s strategy to build Heal into a leading North American smoothie and açaí bowl chain, leveraging Texas’s warm climate, population growth, and strong health-and-wellness culture. With 30 Heal locations currently open and more than 178 in development, contributing to a broader pipeline of 666 committed franchise locations across several brands, the move underscores Happy Belly’s disciplined, franchise-led expansion engine and its effort to strengthen its presence in both Canadian and U.S. quick-service markets.

The most recent analyst rating on (TSE:HBFG) stock is a Hold with a C$2.00 price target. To see the full list of analyst forecasts on Happy Belly Food Group stock, see the TSE:HBFG Stock Forecast page.

Spark’s Take on TSE:HBFG Stock

According to Spark, TipRanks’ AI Analyst, TSE:HBFG is a Neutral.

Happy Belly Food Group’s overall stock score is primarily impacted by its financial performance, which shows strong revenue growth but significant profitability and cash flow challenges. Technical analysis indicates a bullish trend, but overbought signals suggest caution. The valuation is weak due to a negative P/E ratio and lack of dividend yield.

To see Spark’s full report on TSE:HBFG stock, click here.

More about Happy Belly Food Group

Happy Belly Food Group Inc. is a Toronto-based company that acquires and scales emerging restaurant and food brands, with a portfolio that includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, and Via Cibo Italian Street Food. Through a franchise-driven model, the company focuses on high-growth quick-service concepts, emphasizing health-focused offerings such as smoothie and açaí bowl brands, and currently has hundreds of contractually committed retail franchise locations in various stages of development across Canada and the United States.

Average Trading Volume: 185,789

Technical Sentiment Signal: Buy

Current Market Cap: C$290.3M

See more data about HBFG stock on TipRanks’ Stock Analysis page.

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