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GURU Organic Energy Launches Zero-Sugar Dragon Fruit Cherry Sorbet Drink to Power ‘Good Energy’ Strategy

Story Highlights
  • GURU debuts a zero-sugar Dragon Fruit Cherry Sorbet energy drink, blending flavour and plant-based function.
  • New product and campaign reinforce GURU’s push to lead natural, functional energy drinks in North America.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
GURU Organic Energy Launches Zero-Sugar Dragon Fruit Cherry Sorbet Drink to Power ‘Good Energy’ Strategy

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GURU Organic Energy Corp ( (TSE:GURU) ) just unveiled an update.

GURU Organic Energy Corp. has introduced GURU Zero Dragon Fruit Cherry Sorbet, a zero-sugar, plant-based energy drink that blends cherry sorbet and dragon fruit flavours with organic green tea caffeine, L-theanine and catechin (EGCG) for focus and metabolism support. Rolling out in January 2026 across Quebec, select U.S. markets and online channels, the launch is coupled with a “Every small win deserves a cherry on top” marketing campaign that reframes energy as a reward for everyday progress, reinforcing GURU’s strategy to lead the “Good Energy” movement and strengthen its positioning as a natural, functional alternative to synthetic energy drinks in North America.

The most recent analyst rating on (TSE:GURU) stock is a Hold with a C$4.50 price target. To see the full list of analyst forecasts on GURU Organic Energy Corp stock, see the TSE:GURU Stock Forecast page.

Spark’s Take on TSE:GURU Stock

According to Spark, TipRanks’ AI Analyst, TSE:GURU is a Neutral.

GURU Organic Energy Corp’s overall score is primarily impacted by its financial performance challenges, including profitability and cash flow issues. Technical analysis provides some support with neutral indicators, but valuation concerns due to negative earnings weigh heavily on the stock’s attractiveness.

To see Spark’s full report on TSE:GURU stock, click here.

More about GURU Organic Energy Corp

GURU Organic Energy Corp. is a Montreal-based, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. Positioned as Canada’s leading organic energy drink brand, it markets organic, plant-based energy beverages with natural caffeine and no artificial sweeteners through about 25,000 points of sale in Canada and the United States, as well as online via its website and Amazon, targeting consumers seeking cleaner, health-conscious alternatives to conventional energy drinks.

Average Trading Volume: 15,083

Technical Sentiment Signal: Buy

Current Market Cap: C$181.9M

Find detailed analytics on GURU stock on TipRanks’ Stock Analysis page.

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