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Gunze Revamps Shareholder Benefits, Phasing Out Catalog Perks and Boosting Online Discounts

Story Highlights
  • Gunze will end Celestyle catalog discounts and raise benefit amounts for certain mid-range shareholders from the 2026 fiscal year.
  • From 2027 Gunze will add a 20% online shop discount code to its shareholder perks, steering benefits toward digital channels and e-commerce use.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Gunze Revamps Shareholder Benefits, Phasing Out Catalog Perks and Boosting Online Discounts

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The latest update is out from Gunze ( (JP:3002) ).

Gunze Limited will partially overhaul its shareholder benefits program, shifting away from catalog-based perks and moving more decisively toward digital channels. Effective from the fiscal year ending September 30, 2026, the company will discontinue discounted purchases from its Celestyle mail-order catalog, while increasing benefit amounts for shareholders holding 200 to 599 shares for less than five years.

From the fiscal year ending March 31, 2027, Gunze will introduce a 20% discount campaign code usable at its online shop for shareholders of record at year-end, and maintain tiered interim benefits each September based on holding period and share count. The move is expected to streamline benefits administration, promote use of the company’s e-commerce platform, and modestly enhance rewards for mid-range shareholders, potentially strengthening retail investor loyalty and accelerating the shift from catalog to online sales.

The most recent analyst rating on (JP:3002) stock is a Buy with a Yen5286.00 price target. To see the full list of analyst forecasts on Gunze stock, see the JP:3002 Stock Forecast page.

More about Gunze

Gunze Limited is a Japan-based company listed on the TSE Prime that operates consumer-focused businesses including own-brand apparel such as innerwear, which it sells via mail-order catalogs and an online shop. The company targets retail customers while also actively engaging its shareholder base through a structured benefits program tied to shareholding period and number of shares held, underscoring its emphasis on individual investors.

Average Trading Volume: 192,321

Technical Sentiment Signal: Buy

Current Market Cap: Yen149.5B

See more data about 3002 stock on TipRanks’ Stock Analysis page.

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