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An announcement from GrowGeneration ( (GRWG) ) is now available.
On December 29, 2025, GrowGeneration Corp. entered into a new one-year employment agreement with its Chief Financial Officer, Gregory Sanders, effective January 1, 2026, replacing his prior contract and setting his annual base salary at $450,000. The agreement includes a performance-based annual cash bonus targeted at 50% of base salary, with a maximum of 100%, and grants 80,000 restricted stock units vesting in two equal tranches in June and December 2026; it also provides for six months of base salary, target bonus, and health benefit contributions if Sanders is terminated without cause before the end of the term, underscoring the company’s efforts to retain key financial leadership and align executive incentives with shareholder interests.
The most recent analyst rating on (GRWG) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.
Spark’s Take on GRWG Stock
According to Spark, TipRanks’ AI Analyst, GRWG is a Neutral.
GrowGeneration’s overall stock score reflects significant financial challenges, despite positive momentum and strategic improvements highlighted in the earnings call. The company’s valuation remains unattractive due to negative profitability, but operational efficiencies and market expansion offer potential for future growth.
To see Spark’s full report on GRWG stock, click here.
More about GrowGeneration
GrowGeneration Corp. operates in the agriculture and hydroponics retail sector, supplying equipment and solutions primarily for controlled-environment and specialty cultivation markets. The company focuses on providing products such as lighting, nutrients, and grow systems to commercial and consumer growers across the United States.
Average Trading Volume: 673,474
Technical Sentiment Signal: Sell
Current Market Cap: $92.16M
Learn more about GRWG stock on TipRanks’ Stock Analysis page.