GrowGeneration Acquires Viagrow to Boost Market Reach

GrowGeneration ( (GRWG) ) has shared an announcement.

On June 9, 2025, GrowGeneration Corp. announced the acquisition of Viagrow, a domestic supplier of gardening and hydroponic equipment, to expand its presence in the home gardening and big box retail sectors. This strategic move aims to diversify GrowGen’s revenue streams and enhance its proprietary brand portfolio, strengthening its leadership in the controlled environment agriculture industry. The acquisition is expected to be accretive to gross margins in FY2025 and will enhance the company’s e-commerce performance and national retail partnerships, broadening its market reach and sales opportunities.

The most recent analyst rating on (GRWG) stock is a Hold with a $2.25 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.

Spark’s Take on GRWG Stock

According to Spark, TipRanks’ AI Analyst, GRWG is a Neutral.

GrowGeneration’s stock score reflects significant financial challenges, including declining revenues and net losses. Technical indicators are neutral, and while strategic shifts in brand focus and digital sales show promise, valuation concerns and macroeconomic uncertainties limit upside potential.

To see Spark’s full report on GRWG stock, click here.

More about GrowGeneration

GrowGeneration Corp. is the largest specialty retailer in the United States focusing on hydroponic and organic gardening products. The company offers a wide range of products including nutrients, additives, growing media, lighting, and environmental control systems. GrowGeneration also operates an online superstore and a wholesale business for resellers.

Average Trading Volume: 557,147

Technical Sentiment Signal: Sell

Current Market Cap: $70.21M

Find detailed analytics on GRWG stock on TipRanks’ Stock Analysis page.