Great Eastern lifts record 2025 profits as strategic product shift boosts value despite lower premiums

Great Eastern Holdings Limited ( (SG:G07) ) has shared an update.

Great Eastern Holdings reported that its gross premiums fell 17% in 2025 to S$14.2 billion as it deliberately shifted its Singapore life portfolio away from short-term single premium endowments toward a more diversified mix of longer-term, needs-based products, while also pruning loss-making group and general insurance business. Despite the top-line contraction, the group grew total assets 8% to S$122.6 billion, maintained strong AA-range credit ratings and recorded an 11.5% rise in embedded value to S$20.1 billion, underscoring its balance sheet resilience.

New business metrics signalled improved quality of earnings, with Total Weighted New Sales down 15% to S$1.5 billion but new business embedded value rising 19% to a record S$740 million, lifting NBEV margins to 48.2% on stronger Singapore life sales and more profitable channel mix. Group profit attributable to shareholders hit a record S$1.2 billion, up 21% year on year on better insurance service results and robust investment gains, and management outlined a strategy to double new business value over the medium term and reinforce Great Eastern’s competitive position, even as it navigates subdued Malaysian life and medical markets and a leadership transition at the board level.

More about Great Eastern Holdings Limited

Great Eastern Holdings Limited is a Singapore-based insurance group with more than 16 million customers across Singapore and Malaysia. It offers life, health and general insurance solutions and supports key government protection schemes, with operations underpinned by strong capital strength and long-term asset growth in its core regional markets.

Average Trading Volume: 40,413

Technical Sentiment Signal: Buy

Current Market Cap: S$7.86B

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