Givex Information Technology Group (TSE:GIVX) has released an update.
Givex Information Technology Group has announced a partnership with Bridge to digitize physical gift cards, making them accessible via digital wallets such as Apple Wallet and Google Pay, enhancing customer engagement, and unlocking billions in unredeemed gift card funds. This collaboration will provide merchants with tools to connect with customers and drive revenue by allowing consumers to conveniently store, track, and redeem gift cards on mobile devices. The initiative is expected to promote increased usage of gift cards and support merchant growth through innovative technology integration.
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