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Gen Digital’s AI Ambitions Face Mounting Legal, Regulatory and Cost Risks

Gen Digital’s AI Ambitions Face Mounting Legal, Regulatory and Cost Risks

Gen Digital Inc. (GEN) has disclosed a new risk, in the Technology category.

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Gen Digital Inc. faces rising risk as it embeds AI and generative AI across its offerings, since flawed, biased or “hallucinatory” outputs could trigger customer harm, legal claims and reputational damage. External stakeholders may also challenge its AI-related disclosures as misleading “AI washing,” exposing the company to enforcement actions and litigation.

The company is additionally exposed to complex ethical, IP, privacy and data-usage issues, particularly where training data or third-party Gen AI tools involve unclear rights or controversial practices. Large training datasets and opaque third-party models increase the chance of copyright, rights-of-publicity and trade secret disputes that could disrupt operations and impair financial performance.

Evolving global AI regulation, including the EU AI Act and divergent U.S. federal and state approaches, may drive higher compliance costs and uncertainty for Gen Digital Inc.’s AI roadmap. Restrictive or fragmented rules could limit how it deploys AI, force costly technical changes, and erode its competitive position if rivals adapt more efficiently.

Because AI and emerging agentic AI are rapidly developing, Gen Digital Inc. must continually invest in secure, compliant AI development despite unpredictable future standards and cyber threats. The rising computing cost of advanced AI, coupled with potential jurisdiction-specific adjustments, may pressure margins and create operational complexity over time.

The average GEN stock price target is $28.50, implying 14.83% upside potential.

To learn more about Gen Digital Inc.’s risk factors, click here.

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