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Future plc ( (GB:FUTR) ) just unveiled an announcement.
Future plc has continued its share buyback activity, purchasing 23,962 ordinary shares on 26 February 2026 at prices between 404.4 pence and 423.0 pence, with an average price of 409.5518 pence. The company plans to cancel these shares, reducing its share count rather than holding them in treasury.
Since 15 December 2025, Future has repurchased a total of 1,223,241 shares for approximately £6.06 million including costs, and now has 94,366,431 ordinary shares in issue with no treasury shares held. The ongoing buyback programme signals continued capital returns to shareholders and marginally enhances earnings per share by shrinking the company’s equity base.
The most recent analyst rating on (GB:FUTR) stock is a Hold with a £435.00 price target. To see the full list of analyst forecasts on Future plc stock, see the GB:FUTR Stock Forecast page.
Spark’s Take on GB:FUTR Stock
According to Spark, TipRanks’ AI Analyst, GB:FUTR is a Neutral.
Future plc’s overall stock score reflects a mix of challenges and opportunities. The most significant factor is the financial performance, which is under pressure due to declining revenue and profitability. Technical analysis indicates bearish momentum, further impacting the score. However, the valuation suggests the stock may be undervalued, and strategic initiatives discussed in the earnings call provide some optimism for future growth. Addressing revenue growth and profitability will be key to improving the stock’s outlook.
To see Spark’s full report on GB:FUTR stock, click here.
More about Future plc
Future plc is a media and publishing group that produces specialist content across multiple platforms, including magazines, websites, and events. The company focuses on enthusiast and niche interest markets, monetising its brands through advertising, e-commerce, subscriptions, and other digital revenue streams in the U.K. and internationally.
Average Trading Volume: 833,194
Technical Sentiment Signal: Sell
Current Market Cap: £380.2M
Find detailed analytics on FUTR stock on TipRanks’ Stock Analysis page.

