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Fuji Kyuko Launches 2026–2028 Plan to Drive Mt. Fuji-Centric Growth

Story Highlights
  • Fuji Kyuko’s 2026–2028 plan centers on enhancing customer experience, data-driven marketing, and cross-selling across its Mt. Fuji-area leisure and transport network.
  • The company will intensify growth investment, roll out the ULTRA Q project, and target higher revenue, user numbers, and stable yet growing shareholder returns.
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Fuji Kyuko Launches 2026–2028 Plan to Drive Mt. Fuji-Centric Growth

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Fuji Kyuko Co., Ltd. ( (JP:9010) ) just unveiled an announcement.

Fuji Kyuko has approved a new three-year medium-term management plan for fiscal 2026–2028 built around rebooting its business from the standpoint of customer experience value. The company will expand target segments using four defined experience axes, step up data-driven marketing centered on its “Fujiyama Connect” platform, and promote cross-selling in collaboration with internal and external partners.

Growth investment will be concentrated in its key revenue engines of leisure services and transportation, underpinned by balance sheet management that considers cost of capital and aims to maximize future cash flow. The group will also roll out cross-organizational entertainment initiatives, including the new “ULTRA Q” project linking Fuji-Q Highland and other resorts, while pursuing stable, growing dividends and treasury share buybacks as it targets ¥63 billion in revenue and 30 million users in the Greater Mt. Fuji area over the medium term.

The most recent analyst rating on (JP:9010) stock is a Buy with a Yen4700.00 price target. To see the full list of analyst forecasts on Fuji Kyuko Co., Ltd. stock, see the JP:9010 Stock Forecast page.

More about Fuji Kyuko Co., Ltd.

Fuji Kyuko Co., Ltd. is a Japanese transportation and leisure-services group listed on the Tokyo Stock Exchange Prime Market. Centered on the Greater Mt. Fuji area, it operates businesses such as transportation and amusement parks, positioning tourism and entertainment around Mt. Fuji as its core market focus.

Average Trading Volume: 188,846

Technical Sentiment Signal: Hold

Current Market Cap: Yen119.4B

Find detailed analytics on 9010 stock on TipRanks’ Stock Analysis page.

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