Forward Fashion Signals Profit Rebound on Cost Cuts and Store Closures

The latest announcement is out from Forward Fashion (International) Holdings Company Limited ( (HK:2528) ).

Forward Fashion (International) Holdings Company Limited has issued a positive profit alert, indicating it expects to post a net profit of at least HK$50 million for the year ended 31 December 2025, reversing a net loss of HK$85.1 million in 2024. The turnaround is attributed to closing underperforming stores, implementing stricter cost controls and refining daily operations, with management stressing that the figures are based on unaudited management accounts and cautioning investors as the retail market remains difficult.

The board says operational vigilance and swift adjustments to market developments have underpinned the improved performance, and it plans to keep monitoring trends closely to further refine strategy and maintain resilience. The final audited results are expected by the end of March 2026, and the company signals that the strengthened operational discipline may support more sustainable profitability if current measures continue to offset sector headwinds.

The most recent analyst rating on (HK:2528) stock is a Hold with a HK$0.32 price target. To see the full list of analyst forecasts on Forward Fashion (International) Holdings Company Limited stock, see the HK:2528 Stock Forecast page.

More about Forward Fashion (International) Holdings Company Limited

Forward Fashion (International) Holdings Company Limited is a Hong Kong-listed retail group operating fashion and related lifestyle stores. The company focuses on managing a portfolio of branded outlets, and has been actively streamlining its store network and tightening cost controls to navigate a persistently challenging retail environment.

Average Trading Volume: 82,792

Technical Sentiment Signal: Buy

Current Market Cap: HK$142M

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