Fluent Inc ( (FLNT) ) has released its Q1 earnings. Here is a breakdown of the information Fluent Inc presented to its investors.
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Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers through exclusive ad inventory, robust first-party data, and proprietary machine learning. The company focuses on performance marketing to drive monetization and increase engagement across the customer journey.
In its first quarter of 2025, Fluent reported a revenue of $55.2 million, marking a 16% decrease compared to the previous year. However, the company’s Commerce Media Solutions segment showed significant growth, with a 99% increase in revenue to $12.7 million, now comprising 23% of the total revenue. This growth is part of Fluent’s strategic pivot towards higher-margin markets.
Key financial highlights include the impressive growth of the Commerce Media Solutions segment, which achieved a gross profit margin of 22% and a media margin of 24.6%. Despite the overall revenue decline, this segment’s annual revenue run rate now exceeds $65 million. Additionally, Fluent announced a strategic partnership with Rebuy Engine to enhance advertising solutions for Shopify merchants, further solidifying its position in the commerce media market.
The company faced challenges in its Owned and Operated business due to reduced media supply, particularly from social media, leading to a 30% revenue decrease in this segment. Fluent is actively working to expand its supply channels to mitigate these impacts. Despite these challenges, the company remains optimistic about its Commerce Media Solutions growth, expecting continued momentum through 2025.
Looking forward, Fluent aims to establish its Commerce Media Solutions as a leader in performance marketing, leveraging its strong market position and data capabilities. The company anticipates revenue growth and improved financial metrics in the latter half of 2025 as it continues to scale its commerce media operations.