Fluent Inc ( (FLNT) ) has released its Q3 earnings. Here is a breakdown of the information Fluent Inc presented to its investors.
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Fluent Inc., a leader in performance marketing, specializes in customer acquisition and partner monetization solutions within the digital advertising sector. The company has been focusing on its Commerce Media Solutions, providing innovative ways for brands to engage with consumers using first-party data.
In its third-quarter 2024 financial report, Fluent Inc. recorded a revenue of $64.5 million with a notable increase in their Commerce Media Solutions division, which saw a 341% growth with $10.4 million in revenue. Despite a slight overall revenue decline compared to the previous year, the company is seeing significant traction in its strategic pivot towards commerce media.
Key financial highlights from the report include a decrease in net loss to $7.9 million from $33.6 million in the previous year, alongside a gross profit margin of 33% within its Commerce Media Solutions, up from 11% last year. The annual recurring run rate for this division now exceeds $50 million, indicating robust growth potential. However, the company’s total revenue for the first nine months of 2024 was $189.2 million, a 16% decrease from the prior year, as it transitions towards higher-margin business areas.
Looking ahead, Fluent Inc. is targeting double-digit revenue growth and improved profitability in 2025. The management remains optimistic about capturing market share in the expanding commerce media landscape, leveraging their extensive experience and first-party data capabilities to drive future growth and shareholder value.
