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FitLife Brands ( (FTLF) ) just unveiled an update.
FitLife Brands reported its fourth-quarter and full-year 2025 results on April 1, 2026, showing that the August 8 acquisition of Irwin Naturals drove a 73% year-on-year jump in quarterly revenue to $25.9 million and a 26% rise in annual revenue to $81.5 million. However, Irwin’s lower-margin profile and related transaction and inventory amortization costs weighed on profitability, with gross margins narrowing, quarterly net income slipping to $1.6 million, full-year net income falling to $6.3 million, and earnings per share declining even as adjusted EBITDA held roughly flat and leverage ended the year at about $43.1 million in net debt.
In the quarter, wholesale revenue more than tripled to $15.5 million, fueled by $11.2 million in Irwin sales, while online revenue grew modestly to $10.5 million and Irwin products ramped on Amazon from zero to roughly $0.5 million in December. For the full year, wholesale revenue surged 84% to $39.7 million as online sales dipped 3% to $41.8 million, highlighting a shift in channel mix and strengthening wholesale presence even as legacy FitLife wholesale sales declined in the fourth quarter and the company absorbed higher financing obligations with $39.1 million outstanding on its term loan and $5.6 million on its revolver at year-end 2025.
The most recent analyst rating on (FTLF) stock is a Hold with a $15.50 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.
Spark’s Take on FTLF Stock
According to Spark, TipRanks’ AI Analyst, FTLF is a Neutral.
Overall score is driven primarily by solid financial performance (growth and improving leverage), tempered by meaningful margin compression and softer 2025 cash generation. Technicals remain weak (below key moving averages with negative MACD), while valuation is only middling at ~24x earnings with no dividend support. Earnings call commentary adds a mixed backdrop: acquisition-driven growth and brand wins offset by margin pressure and signs of consumer softness.
To see Spark’s full report on FTLF stock, click here.
More about FitLife Brands
FitLife Brands, Inc., based in Omaha and listed on Nasdaq as FTLF, provides innovative and proprietary nutritional supplements and wellness products. The company sells through online channels and wholesale distribution, and in 2025 expanded its portfolio and scale with the acquisition of Irwin Naturals, which historically operates at lower gross margins than FitLife’s legacy brands.
Average Trading Volume: 16,681
Technical Sentiment Signal: Sell
Current Market Cap: $133.4M
Find detailed analytics on FTLF stock on TipRanks’ Stock Analysis page.

