FitLife Brands Highlights 2025 Results and Irwin Integration

FitLife Brands ( (FTLF) ) has provided an update.

FitLife Brands reported its fourth-quarter and full-year 2025 performance on an April 1, 2026 earnings call, highlighting broad organic growth across most brand groupings except MRC and the first full-quarter contribution from Irwin Naturals, acquired in August 2025. Legacy FitLife, excluding MRC and MusclePharm, grew in 2025, but fourth-quarter revenue in the legacy portfolio fell 12% amid weakening consumer confidence and softer discretionary spending, while group gross margin and contribution declined modestly.

Irwin delivered normalized flat revenue between 2024 and 2025 and approximately 6% organic growth in the fourth quarter of 2025, with $12.6 million in revenue heavily weighted to wholesale and a lower margin profile that pressured group gross margins but boosted overall contribution and adjusted EBITDA. Total fourth-quarter 2025 revenue rose 73% to $25.9 million and adjusted EBITDA increased 14% to $3.5 million, even as net income slipped to $1.6 million on transaction and inventory step-up costs, and management emphasized rapid growth of Irwin’s Amazon channel and accelerated debt reduction as key levers for future performance improvement.

The most recent analyst rating on (FTLF) stock is a Buy with a $17.00 price target. To see the full list of analyst forecasts on FitLife Brands stock, see the FTLF Stock Forecast page.

Spark’s Take on FTLF Stock

According to Spark, TipRanks’ AI Analyst, FTLF is a Neutral.

The score reflects solid-but-not-clean fundamentals (strong growth and improving leverage, but meaningful margin and cash-flow deterioration) as the primary driver. Technicals are notably weak with the stock in a clear downtrend, while valuation offers only moderate support at a ~24 P/E. Earnings-call takeaway is mixed: acquisition-driven growth and debt paydown are positives, but no formal 2026 guidance and ongoing operational/margin issues limit upside conviction.

To see Spark’s full report on FTLF stock, click here.

More about FitLife Brands

FitLife Brands, Inc. operates in the health and wellness and sports nutrition industry, marketing dietary supplements and related products across wholesale and online channels. The company manages a portfolio of brands, including Legacy FitLife lines and MusclePharm, and expanded in August 2025 through the acquisition of Irwin Naturals, which has a strong wholesale presence in the U.S. market.

Average Trading Volume: 17,802

Technical Sentiment Signal: Sell

Current Market Cap: $94.8M

For a thorough assessment of FTLF stock, go to TipRanks’ Stock Analysis page.