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FirstCry Expands ‘Qwik’ Rapid-Delivery Service Across Key Indian Cities

Story Highlights
  • FirstCry is scaling its ‘Qwik’ service in Bengaluru, Pune and Hyderabad, using stores and RocketBees to deliver baby and kids’ products in under three hours.
  • The fast-growing Qwik model, already handling tens of thousands of orders, will expand to more cities, aiming to boost efficiency and cut delivery times further.
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FirstCry Expands ‘Qwik’ Rapid-Delivery Service Across Key Indian Cities

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Brainbees Solutions Limited ( (IN:FIRSTCRY) ) has provided an update.

FirstCry has expanded its ‘Qwik’ rapid-delivery service to select pincodes in Bengaluru, Pune, and Hyderabad, promising delivery of a wide range of baby and kids’ products in under three hours. The company is using its extensive brick-and-mortar footprint and RocketBees, its tech-enabled asset-light logistics initiative, to support this faster fulfillment model and capitalize on its strong portfolio of home brands, which already contribute more than half of its India multi-channel GMV.

Launched in December 2025, the Qwik model is gaining traction quickly, with around 60,000 orders expected to be delivered through the network in March 2026 and strong uptake in key residential hubs in the three cities. FirstCry plans to further extend Qwik to more pincodes in these metros and then to Delhi NCR, Ahmedabad, and Chennai, aiming to use the service to enhance customer experience, improve inventory efficiency, and eventually cut delivery times from three hours to two as it scales nationwide.

More about Brainbees Solutions Limited

Brainbees Solutions Limited operates FirstCry, India’s largest multi-channel, multi-brand retail platform focused on mothers, babies, and kids. The company offers a broad portfolio spanning apparel, footwear, fashion accessories, baby gear, consumables, and toys, sold through both online channels and a nationwide network of more than 1,200 modern stores and 84 warehouses and stockists.

Average Trading Volume: 185,289

Technical Sentiment Signal: Sell

Current Market Cap: 116.5B INR

For an in-depth examination of FIRSTCRY stock, go to TipRanks’ Overview page.

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