f-code to Acquire Roombox in Push for Real Estate Marketing Vertical Roll-Up

f-code Inc. ( (JP:9211) ) has provided an update.

f-code Inc. has agreed to acquire shares in Roombox Inc., a marketing support provider specialized in the real estate industry that runs a proprietary social media platform generating over 2,000 inquiries per month. The deal values Roombox at roughly 430 million yen, with assumed annual operating profit of about 60 million yen and net assets of around 110 million yen, implying an estimated five-year investment recovery period.

The acquisition is intended to unlock synergies with f-code’s existing marketing support group companies and affiliated SNS support firms, enhancing profitability through performance-based pricing. By adding real estate to its existing school and education verticals, f-code is pursuing a broader vertical roll-up strategy that deepens its presence in targeted sectors while positioning the company for expansion into additional industries beyond education and real estate.

More about f-code Inc.

f-code Inc., listed on the TSE Growth market, operates a marketing support business with a growing focus on industry-specific verticals. Through group companies such as CRAFT Inc., BINKS Inc., Zerotus Inc., and partnerships with SNS-focused firms like SAKIYOMI Inc., BUZZ Inc., and Realus Inc., it provides performance-based digital marketing solutions tailored to sectors including education and real estate.

Average Trading Volume: 176,728

Technical Sentiment Signal: Hold

Current Market Cap: Yen17.97B

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