Evolving Impression Standards Raise Operational and Reputational Risks for The Trade Desk

Trade Desk (TTD) has disclosed a new risk, in the Manufacturing category.

Evolving industry standards for impression counting and disputes could expose The Trade Desk to higher operational and reputational risk, despite the broader shift of power to the buy-side in a supply-heavy market. If its new products and methodologies fail to sufficiently address counting discrepancies, auction quality, and collection risks, the company and its customers could face financial losses and diminished trust.

Overall, Wall Street has a Moderate Buy consensus rating on TTD stock based on 16 Buys, 2 Sells and 13 Holds.

To learn more about Trade Desk’s risk factors, click here.