eBASE to Acquire Majority Stake in KSP-SP to Build Next-Generation Data Marketing Business

eBASE Co., Ltd. ( (JP:3835) ) has provided an update.

eBASE Co., Ltd. has agreed to acquire a 74.8% stake in KSP-SP Co., Ltd., a Tokyo-based provider of in-store activation services built around nationwide POS data analysis for manufacturers, wholesalers, and retailers. The company plans to negotiate with remaining shareholders with the aim of ultimately owning 100% of KSP-SP, which has demonstrated stable growth in sales and profits in recent years.

eBASE intends to integrate its high-precision product detail data with KSP-SP’s POS data to build an advanced marketing analytics platform that can identify the specific product attributes driving consumer purchasing behavior. By leveraging this combined data, the group aims to offer higher value-added services such as data-driven new product development support and evidence-based shelf allocation and assortment optimization, strengthening cross-selling opportunities and expanding its next-generation data marketing business.

More about eBASE Co., Ltd.

eBASE Co., Ltd. is a Japan-based software provider specializing in solutions for collecting, managing, and distributing detailed product information, including raw materials, ingredients, and specifications. Its flagship platforms, such as eBASE and the Shozai ebisu content delivery service, target consumer goods and distribution industries that require precise product data for marketing, compliance, and supply chain operations.

Average Trading Volume: 123,250

Technical Sentiment Signal: Sell

Current Market Cap: Yen18.61B

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