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E-House Further Details Exit from Beijing Leju Contracts Amid Prolonged China Property Slump

Story Highlights
  • E-House is terminating its Beijing Leju contractual arrangements and deconsolidating related units after a severe property downturn slashed Leju’s e-commerce and advertising businesses.
  • The group will retain contractual ties with Beijing Jiajujiu to keep operating the Leju Caijing real estate media app and expects no material impact on its overall operations or financial position.
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E-House Further Details Exit from Beijing Leju Contracts Amid Prolonged China Property Slump

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E-House (China) Enterprise Holdings Limited ( (HK:2048) ) just unveiled an update.

E-House (China) Enterprise Holdings Limited announced further details on the termination of its contractual arrangements with Beijing Leju and the resulting deconsolidation of Beijing Leju and its subsidiary Leju Hao Fang, which historically handled almost all of Leju’s discount coupon e-commerce sales and a substantial portion of its online advertising business. The move follows a sharp, prolonged downturn in the PRC real estate sector that has severely reduced transaction volumes, developer advertising budgets and homebuyer demand, leading Leju to effectively cease its e-commerce operations and significantly shrink its advertising activities. While Beijing Leju’s revenue contribution has been falling and is expected to decline further for 2025, the company will retain contractual arrangements with Beijing Jiajujiu to continue operating Leju Caijing, a real estate industry media app that must remain under such a structure due to foreign ownership restrictions, and the board does not expect the Beijing Leju termination to have a material impact on E-House’s overall operations or financial position.

The most recent analyst rating on (HK:2048) stock is a Hold with a HK$0.08 price target. To see the full list of analyst forecasts on E-House (China) Enterprise Holdings Limited stock, see the HK:2048 Stock Forecast page.

More about E-House (China) Enterprise Holdings Limited

E-House (China) Enterprise Holdings Limited is a mainland China-focused real estate services group listed in Hong Kong, whose businesses have included online real estate advertising, e-commerce services such as discount coupon sales to homebuyers, and related media platforms targeting the PRC property market through subsidiaries and affiliated entities, including Leju and its operating units.

Average Trading Volume: 1,366,837

Technical Sentiment Signal: Sell

Current Market Cap: HK$122.4M

See more data about 2048 stock on TipRanks’ Stock Analysis page.

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