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Dotdigital Acquires Social Snowball to Boost Influencer Marketing Capabilities

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Dotdigital Acquires Social Snowball to Boost Influencer Marketing Capabilities

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Dotdigital ( (GB:DOTD) ) has issued an announcement.

Dotdigital Group plc has announced the acquisition of Social Snowball, a US-based influencer, affiliate, and referral marketing platform, to enhance its CXDP offering. This acquisition is expected to strengthen Dotdigital’s position in the fast-growing influencer marketing segment and expand its total addressable market. The integration with Social Snowball will provide Dotdigital with new cross-sell and up-sell opportunities, potentially increasing average revenue per customer. The acquisition is anticipated to be immediately earnings enhancing, aligning with Dotdigital’s strategy to focus on high-margin, recurring SaaS revenue. The company has also decided not to renew a low-margin SMS contract, reinforcing its commitment to scaling innovative, higher-margin solutions.

The most recent analyst rating on (GB:DOTD) stock is a Buy with a £150.00 price target. To see the full list of analyst forecasts on Dotdigital stock, see the GB:DOTD Stock Forecast page.

Spark’s Take on GB:DOTD Stock

According to Spark, TipRanks’ AI Analyst, GB:DOTD is a Neutral.

Dotdigital’s overall stock score is driven by strong financial performance with robust revenue growth and cash flow generation. However, technical analysis shows bearish trends with the stock trading below key moving averages. The valuation is somewhat high, balanced by a modest dividend yield. Recent corporate events could improve future sentiment.

To see Spark’s full report on GB:DOTD stock, click here.

More about Dotdigital

Dotdigital Group plc is a leading SaaS provider specializing in an all-in-one customer experience and data platform (CXDP). The company focuses on enhancing customer engagement through cross-channel marketing automation, serving a diverse range of e-commerce brands.

Average Trading Volume: 798,060

Technical Sentiment Signal: Sell

Current Market Cap: £224M

Learn more about DOTD stock on TipRanks’ Stock Analysis page.

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