Digitalbox Expands Audience with Acquisition of Media Chain Group Assets

Digitalbox plc ( (GB:DBOX) ) has issued an update.

Digitalbox plc has announced the acquisition of The Life Network’s digital assets from Media Chain Group Limited for £200,000, aiming to enhance its audience reach. The acquisition will add nearly 6 million followers to Digitalbox’s existing 21 million, with expectations of being earnings enhancing upon completion. The transaction is funded from existing cash resources and is subject to satisfactory testing, with completion anticipated within three months. This move is seen as a strategic extension of Digitalbox’s audience, particularly in the US female market, complementing its existing brands.

More about Digitalbox plc

Based in the UK, Digitalbox plc is a digital media business focused on profitable publishing at scale on mobile platforms. The company operates various brands including Entertainment Daily, The Daily Mash, The Tab, The Poke, TV Guide, Emmerdale Insider, Royal Insider, and Reality Shrine. Digitalbox primarily generates revenue through advertising around its published content, optimized for mobile to achieve higher revenues per session compared to market norms.

YTD Price Performance: -18.10%

Average Trading Volume: 545,258

Technical Sentiment Consensus Rating: Buy

Current Market Cap: £5.07M

Learn more about DBOX stock on TipRanks’ Stock Analysis page.