Diamond Estates Wines & Spirits (TSE:DWS) has released an update.
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Diamond Estates Wines & Spirits has expanded its portfolio by distributing D’Ont Poke the Bear wines and ciders across Canada, having struck a deal to purchase inventory and secure a licensing agreement with Lassonde Family Holding. The agreement includes a 10% royalty on sales for the next five years, with an option to renew, and Diamond Estates may acquire the brand outright under certain conditions. This strategic move taps into the compelling backstory of D’Ont Poke the Bear, which supports anti-bullying initiatives and has become a top 10 selling VQA wine company in the country.
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