Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
D-Market ( (HEPS) ) just unveiled an update.
D-MARKET Electronic Services & Trading, known as Hepsiburada, is a Turkish e-commerce technology leader operating a hybrid first-party and third-party marketplace model and providing logistics, advertising, cross-border, and payment services through its Hepsipay fintech platform. Since 2000, it has pursued a purpose-driven strategy, including initiatives to support women entrepreneurs in Türkiye.
On February 12, 2026, Hepsiburada announced it will release its unaudited financial results for the fourth quarter and full year ended December 31, 2025, after the U.S. market close on Thursday, February 26, 2026. The forthcoming earnings disclosure will give investors and other stakeholders an updated view of the company’s operational performance and strategic progress in Turkey’s competitive e-commerce and digital payments landscape.
The most recent analyst rating on (HEPS) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on D-Market stock, see the HEPS Stock Forecast page.
Spark’s Take on HEPS Stock
According to Spark, TipRanks’ AI Analyst, HEPS is a Neutral.
The overall stock score of 52 reflects a mix of positive technical momentum and ongoing financial challenges. The strong market momentum is a significant positive factor, but the company’s financial performance, particularly its high leverage and negative profitability, poses substantial risks. The absence of valuation metrics adds uncertainty to the stock’s assessment.
To see Spark’s full report on HEPS stock, click here.
More about D-Market
D-MARKET Electronic Services & Trading, which operates as Hepsiburada, is a leading e-commerce technology platform in Türkiye that combines first-party direct sales with a third-party marketplace. The company offers an extensive ecosystem including last-mile delivery, fulfillment, advertising, cross-border sales, and an integrated fintech arm, Hepsipay, which provides digital wallets, loans, BNPL, and one-click checkout to support both consumers and merchants.
Founded in 2000, Hepsiburada positions itself as a purpose-driven player in Turkey’s digital economy, notably focusing on empowering women entrepreneurs through its ‘Technology Empowerment for Women Entrepreneurs’ program launched in 2017. By leveraging its digital capabilities and financial solutions, the platform seeks to drive higher sales conversions for merchants while enhancing shopping convenience online and offline for consumers across Türkiye.
Average Trading Volume: 350,672
Technical Sentiment Signal: Buy
Current Market Cap: $874.2M
Find detailed analytics on HEPS stock on TipRanks’ Stock Analysis page.