Cross Marketing Group to Acquire IP Merchandiser STARTLING as Subsidiary

Cross Marketing Group, Inc. ( (JP:3675) ) just unveiled an update.

Cross Marketing Group Inc. has resolved to acquire all shares of STARTLING CO., LTD., an IP merchandiser specializing in planning, design, OEM production, and sales of apparel and related products using intellectual property, thereby making it a wholly owned subsidiary. The move is positioned under the group’s medium-term management policy to become a “Generate Company,” and is aimed at enhancing group synergies in its promotion business.

STARTLING brings a strong track record of collaborations with global character rights holders and apparel brands, as well as its own e-commerce-driven brands, with recent years showing steady sales and profit. Cross Marketing expects particularly high affinity with group company Tokio Gets Co., Ltd., and believes integrating STARTLING’s design and IP merchandising capabilities will generate significant synergies and new added value, bolstering its competitiveness in IP-based promotions.

The seller is an individual whose details and the exact acquisition price are undisclosed, though the company notes that a third-party valuation confirmed fairness and that the investment is below disclosure thresholds relative to net assets. STARTLING’s growing net sales and solid profitability suggest the deal could strengthen Cross Marketing Group’s earnings base and deepen its presence in the IP-focused promotion and merchandise market.

More about Cross Marketing Group, Inc.

Cross Marketing Group Inc. is a Japan-based marketing and promotion services company listed on the Tokyo Stock Exchange Standard Market. The group focuses on creating new value through data-driven marketing solutions and promotion businesses, leveraging synergies across subsidiaries to strengthen its position in IP-based promotional planning and production.

Average Trading Volume: 52,050

Technical Sentiment Signal: Sell

Current Market Cap: Yen12.05B

See more insights into 3675 stock on TipRanks’ Stock Analysis page.