Crocs, Inc. Reports Strong Q2 2025 Results

Crocs ( (CROX) ) has released its Q2 earnings. Here is a breakdown of the information Crocs presented to its investors.

Crocs, Inc., headquartered in Broomfield, Colorado, is a global leader in innovative casual footwear, known for its Crocs and HEYDUDE brands, offering comfort and style across more than 80 countries through wholesale and direct-to-consumer channels.

In its second quarter of 2025, Crocs, Inc. reported a solid performance with record gross profit, driven by contributions from both Crocs and HEYDUDE brands. The company also focused on shareholder value through significant share repurchases and debt reduction.

Key financial highlights include a 3.4% increase in consolidated revenues to $1,149 million, with a gross margin improvement to 61.7%. Despite the positive revenue growth, the company faced a significant loss from operations due to noncash impairment charges related to the HEYDUDE brand. Adjusted diluted earnings per share increased by 5.5% to $4.23.

The Crocs brand saw a 5.0% revenue increase, with strong international growth offsetting a decline in North America. Meanwhile, the HEYDUDE brand experienced a revenue decrease of 3.9%, with direct-to-consumer growth unable to fully counterbalance the decline in wholesale revenues.

Looking ahead, Crocs, Inc. remains cautious due to an uncertain operating environment. The company plans to focus on expense management and brand health, anticipating a revenue decline in the third quarter of 2025, while aiming to maintain a strong adjusted operating margin.