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An update from Cricut Inc ( (CRCT) ) is now available.
Cricut, Inc. reported fourth-quarter and full-year 2025 results on March 3, 2026, showing its ninth consecutive year of profitability, with 2025 net income up 22% to $76.7 million and revenue nearly flat at $708.8 million. The company expanded gross margin to 55.1%, generated $200.2 million in operating cash, ended the year debt-free with $276 million in cash, and saw paid subscribers grow over 4% to about 3.09 million despite a slight decline in total revenue and some engagement metrics.
Management highlighted mixed operating dynamics, with platform revenue and ARPU rising while product revenue slipped and overall sales growth stalled in both the fourth quarter and full year. Cricut pointed to stronger international performance, positive machine sell-through in North America and abroad, and advances in software, AI-driven features and new hardware launches as it works to broaden its mass-market appeal and support long-term growth, including via an ongoing stock repurchase program.
The most recent analyst rating on (CRCT) stock is a Buy with a $5.00 price target. To see the full list of analyst forecasts on Cricut Inc stock, see the CRCT Stock Forecast page.
Spark’s Take on CRCT Stock
According to Spark, TipRanks’ AI Analyst, CRCT is a Outperform.
Cricut Inc’s strong financial performance and attractive valuation are key strengths, supported by a solid balance sheet and high dividend yield. However, technical indicators suggest caution, and challenges highlighted in the earnings call, such as declining accessory sales and tariff impacts, temper the overall outlook.
To see Spark’s full report on CRCT stock, click here.
More about Cricut Inc
Cricut, Inc. is a creative technology company that offers a connected hardware and software platform enabling consumers to design and make personalized items. The South Jordan, Utah-based business sells cutting machines, heat presses, materials and a subscription service, Cricut Access, serving millions of makers globally with a growing base of paid subscribers and international users.
Average Trading Volume: 514,091
Technical Sentiment Signal: Sell
Current Market Cap: $910.5M
For a thorough assessment of CRCT stock, go to TipRanks’ Stock Analysis page.