Cricut, Inc. ( (CRCT) ) has released its Q2 earnings. Here is a breakdown of the information Cricut, Inc. presented to its investors.
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Cricut, Inc. is a creative technology company that offers a connected platform for DIY projects, featuring smart cutting machines and design software. In its second quarter of 2025, Cricut reported a revenue increase of 2% year-over-year, reaching $172.1 million, with net income rising by 24% to $24.5 million. The company also saw a 7% growth in paid subscribers, totaling over 3 million. Key financial metrics showed a gross margin improvement to 59%, and operating income rose by 14%. International revenue contributed 21% to the total revenue, marking an 8% increase. Cricut’s strategic focus remains on accelerating investments in product development and marketing to drive future growth. The company ended the quarter with $377 million in cash and cash equivalents, maintaining a debt-free status. Looking ahead, Cricut is committed to leveraging its strong cash flow and strategic investments to navigate market uncertainties and support long-term growth.