Columbia Sportswear Announces New Senior Leadership Appointments

An update from Columbia Sportswear ( (COLM) ) is now available.

On November 12, 2025, Columbia Sportswear Company announced changes to its senior leadership team as part of its succession plans. Peter J. Bragdon and Joseph P. Boyle were appointed as co-presidents, with Bragdon overseeing international businesses and certain brands, and Boyle continuing to lead the Columbia brand. These appointments aim to advance the company’s commercial opportunities and growth. Additionally, Richelle T. Luther and Jana C. Humble were appointed to new executive roles to support the leadership transition.

The most recent analyst rating on (COLM) stock is a Hold with a $55.00 price target. To see the full list of analyst forecasts on Columbia Sportswear stock, see the COLM Stock Forecast page.

Spark’s Take on COLM Stock

According to Spark, TipRanks’ AI Analyst, COLM is a Neutral.

Columbia Sportswear’s overall stock score reflects its solid financial performance and attractive valuation, which are offset by bearish technical indicators and mixed earnings call results. The company’s strong international growth and product launches are positives, but challenges in the U.S. market and tariff impacts present risks. The stock is currently undervalued, offering potential upside if operational challenges are addressed.

To see Spark’s full report on COLM stock, click here.

More about Columbia Sportswear

Columbia Sportswear Company, founded in 1938 in Portland, Oregon, is a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. The company owns several brands, including Columbia, Mountain Hardwear, SOREL, and prAna, and its products are sold in approximately 110 countries.

Average Trading Volume: 706,971

Technical Sentiment Signal: Sell

Current Market Cap: $2.75B

Find detailed analytics on COLM stock on TipRanks’ Stock Analysis page.