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The latest announcement is out from Church & Dwight ( (CHD) ).
On December 9, 2025, Church & Dwight Co., Inc. announced a definitive agreement to sell its VitaFusion® and L’il Critters® brands to Piping Rock Health Products, Inc. This transaction, which includes related trademarks, licenses, and manufacturing facilities in Vancouver and Ridgefield, Washington, is expected to close by the end of the year, subject to customary conditions. The sale is part of a strategic review of the company’s vitamin, minerals, and supplement business, which represents less than 5% of its anticipated 2025 net sales. Church & Dwight anticipates a one-time, after-tax charge of $40 million to $45 million in the fourth quarter of 2025 due to this transaction. The sale is expected to strengthen the company’s portfolio and allow a greater focus on its remaining power brands.
The most recent analyst rating on (CHD) stock is a Buy with a $102.00 price target. To see the full list of analyst forecasts on Church & Dwight stock, see the CHD Stock Forecast page.
Spark’s Take on CHD Stock
According to Spark, TipRanks’ AI Analyst, CHD is a Outperform.
Church & Dwight’s overall stock score is driven by strong financial performance and positive earnings call sentiment, indicating robust growth prospects. However, the stock’s technical indicators suggest a bearish trend, and its valuation appears high relative to peers, which could limit upside potential. The company’s strategic initiatives and brand strength are key positives, but challenges in certain segments and competitive pressures remain.
To see Spark’s full report on CHD stock, click here.
More about Church & Dwight
Church & Dwight Co., Inc., founded in 1846, is a leading U.S. producer of sodium bicarbonate, commonly known as baking soda. The company manufactures and markets a wide range of personal care, household, and specialty products under well-known brand names such as ARM & HAMMER®, TROJAN®, OXICLEAN®, SPINBRUSH®, and more.
Average Trading Volume: 2,318,620
Technical Sentiment Signal: Sell
Current Market Cap: $20.3B
See more data about CHD stock on TipRanks’ Stock Analysis page.