Chery’s February Sales Fall 14.8% as Premium Brands Weaken

Chery Automobile Co.,Ltd. ( (HK:9973) ) has shared an update.

Chery Automobile reported unaudited total vehicle sales of 146,173 units in February 2026, down 14.8% year on year, with combined sales for the first two months falling 12.5% to 337,669 units. Performance was mixed across brands, as the core CHERY marque posted modest growth while EXEED, JETOUR, iCAR and especially LUXEED suffered sharp declines, although the group continued to rely heavily on exports and new energy vehicles for volume.

The sales data suggest pressure on several of Chery’s higher-end and newer brands, which could weigh on its product mix and margins if the trend persists. However, steady growth in the flagship CHERY brand and sizable export and NEV contributions indicate the company still holds meaningful competitive strength in overseas and electric-vehicle markets, pending confirmation in the forthcoming audited financial results.

More about Chery Automobile Co.,Ltd.

Chery Automobile Co., Ltd. is a Chinese automotive manufacturer operating through five major brands, including Chery, EXEED, JETOUR, iCAR and LUXEED. The group produces passenger vehicles, with a growing presence in new energy vehicles and a strong export orientation, as reflected in significant overseas sales volumes.

Average Trading Volume: 2,078,674

Technical Sentiment Signal: Strong Sell

Current Market Cap: HK$159.5B

Learn more about 9973 stock on TipRanks’ Stock Analysis page.