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Character ( (GB:CCT) ) has shared an update.
The Character Group reported a resilient first half, lifting profit before tax and highlighted items by 15% to £2.4m despite a 9% fall in revenue to £48.3m, as gross margins improved to 31.7% and overheads fell. Underlying earnings per share rose 29% to 11.06p, EBITDA increased to £4.2m, and the board raised the interim dividend by a third to 4p per share, underpinned by a debt‑free balance sheet, £13.7m of cash and more than £40m of unused facilities.
Management expects full‑year results to be significantly ahead of market forecasts, helped by ongoing cost management, letting surplus property to trim overheads and a strong pipeline of brands such as Goo Jit Zu, Sticki Rolls, MagMiMi and influencer‑based ranges, which are generating robust retailer support and international demand. The group is also returning capital via a £3m share buyback, having repurchased 226,900 shares so far, signalling confidence in its positioning in the competitive toy and games market and its ability to grow earnings despite U.S. tariff pressures and currency volatility.
Spark’s Take on CCT Stock
According to Spark, TipRanks’ AI Analyst, CCT is a Neutral.
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
To see Spark’s full report on CCT stock, click here.
More about Character
The Character Group plc is a London‑listed designer, developer and international distributor of toys, games and giftware, operating in the leisure sector. Its portfolio spans own‑developed and licensed brands, including Goo Jit Zu, Sticki Rolls, Peppa Pig ranges and influencer‑led products, with sales across the U.K. and international markets.
Average Trading Volume: 16,116
Technical Sentiment Signal: Sell
Current Market Cap: £42.87M
See more insights into CCT stock on TipRanks’ Stock Analysis page.

