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An update from Character ( (GB:CCT) ) is now available.
The Character Group has launched a new share buyback programme for 2026, authorising the repurchase and cancellation of up to £3.0 million of its ordinary shares, to be funded from existing cash resources. The board says the move reflects its view that the current share price undervalues the company and is intended to enhance shareholder returns and reduce share capital, following the completion of a similar £3.0 million buyback that ran from October 2024 to January 2026. The programme, approved at the January 2026 AGM, will run until the earlier of full utilisation of the £3.0 million capacity or 14 January 2027, and will be executed by Panmure Liberum under preset parameters via open-market purchases within defined pricing limits, with scope to buy back up to 50% of average daily trading volume given the stock’s limited liquidity. Character has cautioned there is no guarantee the full amount will be deployed and reserves the right to halt the programme, highlighting both its capital-management intent and the constraints posed by market conditions and regulatory requirements.
The most recent analyst rating on (GB:CCT) stock is a Hold with a £244.00 price target. To see the full list of analyst forecasts on Character stock, see the GB:CCT Stock Forecast page.
Spark’s Take on GB:CCT Stock
According to Spark, TipRanks’ AI Analyst, GB:CCT is a Neutral.
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
To see Spark’s full report on GB:CCT stock, click here.
More about Character
The Character Group plc is a UK-based leisure goods company listed on AIM (symbol: CCT) with a market capitalisation of around £42 million. The Group designs, develops and distributes a range of character-branded products, with its offerings showcased through its main corporate website and online product platforms, positioning it within the consumer leisure and toys segment of the market.
Average Trading Volume: 14,894
Technical Sentiment Signal: Strong Sell
Current Market Cap: £42.18M
For detailed information about CCT stock, go to TipRanks’ Stock Analysis page.

