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Ceres Misses Profit Forecasts as Crypto Slump and D2C Weakness Offset Sales Gain

Story Highlights
  • Ceres beat its 2025 net sales forecast but significantly undershot profit expectations across all key earnings metrics.
  • Lower D2C sales after Pitsole price changes and a prolonged crypto downturn, including losses at affiliates, weighed heavily on Ceres’s profitability.
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Ceres Misses Profit Forecasts as Crypto Slump and D2C Weakness Offset Sales Gain

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CERES INC. ( (JP:3696) ) has provided an announcement.

Ceres Inc. reported fiscal 2025 consolidated results that exceeded its earlier net sales forecast but fell short on all major profit metrics, as revenue rose to ¥29.6 billion versus guidance of ¥28.4 billion. Despite strong performance in its Point business, earnings pressure translated into lower EBITDA, operating profit, ordinary profit, and profit attributable to owners, driving earnings per share down to ¥216.61 from the projected ¥291.04.

Management attributed the profit shortfall to weaker-than-expected results in the D2C business after a price revision for flagship product Pitsole reduced sales volume, while declines in altcoin prices at Mercury Inc. cut crypto trading volumes and triggered valuation losses. The ongoing slump in the broader crypto asset market also hurt results at equity-method affiliate bitbank, Inc., leading to share-of-loss recognition and highlighting Ceres’s earnings sensitivity to cryptocurrency market conditions.

The most recent analyst rating on (JP:3696) stock is a Hold with a Yen1920.00 price target. To see the full list of analyst forecasts on CERES INC. stock, see the JP:3696 Stock Forecast page.

More about CERES INC.

Ceres Inc. is a Japan-based digital services company listed on the TSE Prime Market, operating a point business and a direct-to-consumer segment focused on products such as its flagship Pitsole. The group is also active in the cryptocurrency ecosystem through subsidiaries like Mercury Inc., which handles altcoins, and its equity-method affiliate bitbank, Inc., a crypto asset trading platform.

Average Trading Volume: 172,611

Technical Sentiment Signal: Hold

Current Market Cap: Yen21.09B

For a thorough assessment of 3696 stock, go to TipRanks’ Stock Analysis page.

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