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Celsius Holdings Reshapes Board and Leadership with PepsiCo

Story Highlights
  • On February 10, 2026, Celsius replaced two PepsiCo-designated directors with PepsiCo executives Chrysso Jacoby and John Short.
  • The same day, Celsius reassigned Tony Guilfoyle as Chief Customer Officer, ending his status as an executive officer under securities rules.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Celsius Holdings Reshapes Board and Leadership with PepsiCo

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Celsius Holdings ( (CELH) ) has shared an update.

On February 10, 2026, Celsius Holdings announced the immediate resignations of PepsiCo-designated directors Israel Kontorvsky and Michael Del Pozzo from its board, and the same day appointed PepsiCo executives Chrysso (Christy) Jacoby and John Short to fill the resulting vacancies, with their terms running until the 2026 annual shareholders’ meeting and including committee assignments on audit, risk, governance and nominating. Also on February 10, 2026, the board redefined internal leadership by shifting Tony Guilfoyle from Chief Commercial Officer to Chief Customer Officer with oversight of U.S. trade channels and sales, a move that removes him from executive officer status under securities regulations and further illustrates the deepening operational and governance influence of PepsiCo within Celsius without added director compensation or related-party transactions for the new board members.

The most recent analyst rating on (CELH) stock is a Buy with a $65.00 price target. To see the full list of analyst forecasts on Celsius Holdings stock, see the CELH Stock Forecast page.

Spark’s Take on CELH Stock

According to Spark, TipRanks’ AI Analyst, CELH is a Neutral.

The score is driven primarily by strong financial momentum (revenue growth and rapidly improving free cash flow) and a constructive uptrend in the shares, supported by positive earnings-call growth and margin commentary. These positives are meaningfully offset by very expensive valuation (P/E ~598) and near-term risk of momentum being extended (RSI/Stoch elevated) alongside stated cost and integration pressures.

To see Spark’s full report on CELH stock, click here.

More about Celsius Holdings

Celsius Holdings, Inc., a Nevada corporation, operates in the beverage industry, marketing functional energy drinks and related products. The company has a strategic relationship with PepsiCo, which holds rights to designate two members to Celsius’s board, underscoring Celsius’s alignment with a major global food and beverage partner.

Average Trading Volume: 5,106,544

Technical Sentiment Signal: Buy

Current Market Cap: $13.04B

For a thorough assessment of CELH stock, go to TipRanks’ Stock Analysis page.

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