Carote grows revenue but margins narrow amid shift to omnichannel kitchenware strategy

The latest announcement is out from Carote Ltd ( (HK:2549) ).

Carote reported a 4% rise in total revenue to RMB2.16 billion in 2025, driven by expansion of offline and online sales channels and the launch of new product categories and materials, even as U.S. tariffs and intense competition weighed on margins. Despite revenue growth, gross profit fell 18% and net profit dropped 27.6%, reflecting pressure on profitability as the company invests in product diversification and builds an omnichannel network, which could reshape its market positioning over the medium term.

The brand is broadening its SKU mix from aluminium cookware into stainless steel, enamel, ceramic and full-range kitchenware, lifting average transaction values in key markets such as the U.S. while extending coverage of consumer cooking scenarios. At the same time, it is shifting from a primarily online model toward an integrated omnichannel strategy, with rising offline store counts and deeper partnerships with leading retailers, potentially strengthening its competitive footing despite short-term earnings compression.

The most recent analyst rating on (HK:2549) stock is a Buy with a HK$5.50 price target. To see the full list of analyst forecasts on Carote Ltd stock, see the HK:2549 Stock Forecast page.

More about Carote Ltd

Carote Ltd is a global kitchenware brand founded in 2016 that focuses on practical, well-designed and affordable cookware and broader kitchen products. The group sells mainly through online channels but is rapidly expanding offline, with presence across China, North America, Japan, Western Europe, Southeast Asia and other markets, and collaborates with major U.S. retailers to deepen its market penetration.

Average Trading Volume: 524,602

Technical Sentiment Signal: Strong Sell

Current Market Cap: HK$2.69B

For a thorough assessment of 2549 stock, go to TipRanks’ Stock Analysis page.