Cardlytics, Inc. ( (CDLX) ) has released its Q4 earnings. Here is a breakdown of the information Cardlytics, Inc. presented to its investors.
Cardlytics, Inc. is a digital advertising platform that partners with financial institutions to run rewards programs, providing insights into consumer spending to help marketers reach potential buyers. The company reported its financial results for the fourth quarter and full year of 2024, highlighting a challenging year but with a focus on long-term growth and platform modernization. Key financial metrics showed a decrease in total revenue by 17% in Q4 and 10% for the full year compared to 2023, with a net loss of $15.6 million in Q4 and $189.3 million for the year. Despite these declines, the company reduced its net loss significantly in Q4 compared to the previous year. Cardlytics also reported a slight increase in monthly active users for the year, although average revenue per user decreased. Looking ahead, the company is focused on sequential improvements and achieving positive adjusted EBITDA in 2025, with plans to enhance its competitive position and expand its network of partners and advertisers.