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Card Factory ( (GB:CARD) ) has issued an announcement.
Card Factory has disclosed that its Senior Independent Non-Executive Director, Pam Powell, bought 11,853 ordinary shares in the company at 67.1562 pence per share on 14 May 2026. The purchase, executed on the London Stock Exchange, increases Powell’s beneficial holding to 21,728 shares, equivalent to 0.006% of the group’s total voting rights.
The transaction, which has been notified under Market Abuse Regulation and Disclosure and Transparency Rules, signals increased personal investment in the business by a key board member. While modest in scale relative to Card Factory’s overall share capital, the director dealing may be interpreted by investors as a vote of confidence in the company’s prospects and governance.
The most recent analyst rating on (GB:CARD) stock is a Buy with a £150.00 price target. To see the full list of analyst forecasts on Card Factory stock, see the GB:CARD Stock Forecast page.
Spark’s Take on CARD Stock
According to Spark, TipRanks’ AI Analyst, CARD is a Outperform.
The score is driven primarily by solid financial performance (stronger balance sheet and healthy cash generation) and supportive valuation (low P/E and high dividend yield). Offsetting these positives are the recent 2026 deterioration in margins and free cash flow and a mixed technical backdrop with the stock still well below its 200-day average.
To see Spark’s full report on CARD stock, click here.
More about Card Factory
Card Factory plc is a UK-based specialist retailer of greeting cards and related gifts, operating primarily through its stores and online channels. The company targets the value segment of the market, focusing on affordable cards, wrap, and small gifts for everyday occasions and seasonal events across the UK and Ireland.
Average Trading Volume: 1,374,326
Technical Sentiment Signal: Sell
Current Market Cap: £227.4M
For a thorough assessment of CARD stock, go to TipRanks’ Stock Analysis page.