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Card Factory ( (GB:CARD) ) just unveiled an update.
Card Factory plc has repurchased and cancelled a series of its own ordinary shares between 11 and 15 May 2026 under its ongoing share buyback programme, with prices typically ranging in the mid-60 pence to 70 pence per share. Following these transactions, the company’s issued share capital stands at 350,266,853 ordinary shares, of which 5,278,902 are held in treasury, leaving 344,987,951 shares in issue for voting and regulatory disclosure purposes, effectively concentrating ownership among remaining shareholders.
The reduction in freely circulating shares through cancellation and the maintenance of a modest treasury position may support earnings per share and signal management’s confidence in the company’s valuation. For investors and regulators, the updated share count provides an essential denominator for assessing voting power, monitoring substantial holdings, and complying with the UK’s Disclosure Guidance and Transparency Rules.
The most recent analyst rating on (GB:CARD) stock is a Hold with a £80.00 price target. To see the full list of analyst forecasts on Card Factory stock, see the GB:CARD Stock Forecast page.
Spark’s Take on CARD Stock
According to Spark, TipRanks’ AI Analyst, CARD is a Outperform.
The score is driven primarily by solid financial performance (stronger balance sheet and healthy cash generation) and supportive valuation (low P/E and high dividend yield). Offsetting these positives are the recent 2026 deterioration in margins and free cash flow and a mixed technical backdrop with the stock still well below its 200-day average.
To see Spark’s full report on CARD stock, click here.
More about Card Factory
Card Factory plc is the UK’s leading specialist retailer of greeting cards, gifts and celebration essentials, operating a nationwide store estate and an expanding multichannel offering. The company focuses on affordable, high-volume products for everyday occasions and seasonal events across the UK value retail market.
Average Trading Volume: 1,348,831
Technical Sentiment Signal: Sell
Current Market Cap: £232.9M
For detailed information about CARD stock, go to TipRanks’ Stock Analysis page.

