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Byrna Technologies Reports Strong Sales During Prime Day

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Byrna Technologies Reports Strong Sales During Prime Day

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Byrna Technologies ( (BYRN) ) has shared an update.

Byrna Technologies reported significant sales momentum during Amazon’s Prime Day and the July 4th holiday promotional period, with Amazon Prime Day sales increasing by 28% year-over-year and Byrna.com sales rising by 18%. This growth is part of a broader trend of increasing consumer demand for Byrna’s products, including the newly released Compact Launcher (CL), and reflects the company’s expanding presence in both e-commerce and retail channels. Byrna’s retail footprint has grown substantially, with products now available in 289 chain store locations, a 74% increase from the previous year, and plans to expand to over 500 locations by the end of Q3 2025. The company’s strategy to enhance brand visibility in the personal safety market includes further investments in television advertising and partnerships with celebrity influencers.

The most recent analyst rating on (BYRN) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Byrna Technologies stock, see the BYRN Stock Forecast page.

Spark’s Take on BYRN Stock

According to Spark, TipRanks’ AI Analyst, BYRN is a Neutral.

Byrna Technologies’ strong financial performance and positive earnings call are significant positives, supported by robust revenue growth and profitability improvements. However, technical indicators suggest bearish trends, and high valuation metrics indicate the stock is relatively expensive. The decline in operating cash flow warrants caution, balancing the overall outlook.

To see Spark’s full report on BYRN stock, click here.

More about Byrna Technologies

Byrna Technologies Inc. is a personal defense technology company that develops, manufactures, and sells innovative less-lethal personal security solutions. The company is known for its Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, which are handheld CO2 powered launchers designed to provide a less-lethal alternative to firearms for consumers, private security, and law enforcement markets.

Average Trading Volume: 578,213

Technical Sentiment Signal: Buy

Current Market Cap: $492.2M

See more insights into BYRN stock on TipRanks’ Stock Analysis page.

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