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Byrna Technologies ( (BYRN) ) has shared an announcement.
Byrna Technologies has promoted Chief Revenue and Marketing Officer Luan Pham to President effective March 17, 2026, formalizing his expanded role leading marketing, brand strategy, distribution, and customer acquisition while he continues to report to CEO Conn Davis. Pham, who joined Byrna in 2021 and has played a central role in scaling revenue from $17 million in 2020 to $118 million in 2025, will be based in Las Vegas and assume broad responsibility for the company’s management, strategy, and performance.
The appointment is supported by a comprehensive compensation and retention package, including a $380,000 base salary, performance-linked cash incentives, and a mix of time-based and performance-based equity awards, along with participation in Byrna’s executive severance plan. The move underscores Byrna’s commitment to retaining key leadership behind its rapid growth and to reinforcing execution as it pursues its next phase of expansion across consumer, private security, and law enforcement markets.
The most recent analyst rating on (BYRN) stock is a Hold with a $10.50 price target. To see the full list of analyst forecasts on Byrna Technologies stock, see the BYRN Stock Forecast page.
Spark’s Take on BYRN Stock
According to Spark, TipRanks’ AI Analyst, BYRN is a Neutral.
The score is driven primarily by improving fundamentals and a strong balance sheet, reinforced by constructive FY2026 margin and growth guidance from the latest earnings call. These positives are tempered by weak recent cash flow and a bearish technical setup (price below key moving averages with negative MACD), while valuation (P/E ~32) also limits upside without continued execution.
To see Spark’s full report on BYRN stock, click here.
More about Byrna Technologies
Byrna Technologies Inc. is a personal defense technology company that develops, manufactures, and sells innovative less-lethal personal security solutions. Its flagship handheld CO2-powered launchers, including the Byrna CL, Byrna LE, and Byrna SD, are designed as alternatives to firearms for consumers, private security providers, and law enforcement agencies.
The company operates across e-commerce and brick-and-mortar channels, with more than 1,400 retail locations and a store-within-a-store partnership with Sportsman’s Warehouse. Byrna has built a significant direct-to-consumer digital business and influencer marketing program, helping establish it as a category leader in the consumer less-lethal personal defense market.
Average Trading Volume: 485,814
Technical Sentiment Signal: Sell
Current Market Cap: $217M
For an in-depth examination of BYRN stock, go to TipRanks’ Overview page.