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An announcement from Burberry ( (GB:BRBY) ) is now available.
Burberry Group PLC announced changes in the shareholdings of its directors and persons discharging managerial responsibilities. On December 11, 2025, CEO Joshua Schulman and CFO Kate Ferry were each granted 41 ordinary shares at no cost under the company’s Share Incentive Plan. This move is part of Burberry’s ongoing efforts to align the interests of its leadership with those of its shareholders, potentially impacting the company’s operational strategies and stakeholder relations.
The most recent analyst rating on (GB:BRBY) stock is a Buy with a £15.70 price target. To see the full list of analyst forecasts on Burberry stock, see the GB:BRBY Stock Forecast page.
Spark’s Take on GB:BRBY Stock
According to Spark, TipRanks’ AI Analyst, GB:BRBY is a Neutral.
Burberry’s overall stock score reflects significant financial challenges, with declining revenue and profitability issues being the most impactful factors. Positive developments from the earnings call, such as sales growth and cost-saving measures, provide some optimism. Technical analysis and valuation present mixed signals, with potential bearish momentum and unattractive valuation metrics.
To see Spark’s full report on GB:BRBY stock, click here.
More about Burberry
Burberry Group PLC is a prominent player in the luxury fashion industry, known for its high-end clothing, accessories, and fragrances. The company has a strong market focus on delivering premium products with a distinct British heritage, appealing to a global audience.
Average Trading Volume: 1,590,235
Technical Sentiment Signal: Hold
Current Market Cap: £4.29B
Learn more about BRBY stock on TipRanks’ Stock Analysis page.

