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BuildABear Workshop ( (BBW) ) has shared an update.
On March 12, 2026, Build-A-Bear Workshop announced a planned CEO transition in which longtime President and Chief Executive Officer Sharon Price John will retire from her executive role on June 11, 2026, coinciding with the 2026 annual shareholders’ meeting. The board unanimously chose tenured Chief Operations and Experience Officer Chris Hurt, who joined the company in 2015 and has held key roles in its multiyear turnaround and global expansion, to succeed her as CEO and join the board, while Price John will remain a director through 2027.
Hurt’s appointment follows a multi-year, board-led succession process that evaluated internal and external candidates and reflects confidence in his track record overseeing Build-A-Bear’s core retail operations, profitability improvements and capital-light international growth model. His new CEO employment agreement, including incentives aligned with the company’s long-term performance, signals continuity in strategy after a period in which the brand delivered five consecutive years of record results, offering shareholders and other stakeholders a structured and culture-aligned leadership handoff.
The most recent analyst rating on (BBW) stock is a Buy with a $60.00 price target. To see the full list of analyst forecasts on BuildABear Workshop stock, see the BBW Stock Forecast page.
Spark’s Take on BBW Stock
According to Spark, TipRanks’ AI Analyst, BBW is a Outperform.
The score is driven primarily by strong financial performance (healthy margins, improved leverage, and solid cash generation) and supportive fundamentals from the latest earnings call (reaffirmed guidance and continued expansion). These positives are partially offset by weak technical signals (price below key moving averages with negative MACD) and ongoing cost/tariff headwinds.
To see Spark’s full report on BBW stock, click here.
More about BuildABear Workshop
Build-A-Bear Workshop, Inc. is a global “retailtainment” brand that invites guests to create personalized stuffed animals through an in-store experience that includes stuffing, dressing, accessorizing and naming plush toys. Founded in 1997, the company has evolved into a multigenerational, pop culture–oriented brand with pre-stuffed plush, gifting products, licensed characters and content via Build-A-Bear Entertainment, LLC.
The company operates more than 650 company-owned, partner-operated and franchise locations in over 30 countries, supported by its e-commerce platform buildabear.com. For fiscal 2025, Build-A-Bear reported total revenues of $529.8 million, marking its fifth consecutive year of record results and underscoring the strength of its experiential retail model and brand expansion strategy.
Average Trading Volume: 356,077
Technical Sentiment Signal: Hold
Current Market Cap: $563M
See more insights into BBW stock on TipRanks’ Stock Analysis page.