Brisbane Broncos Limited Reports Strong Mid-Year Growth

Brisbane Broncos Limited (AU:BBL) has released an update.

Brisbane Broncos Limited reported a robust first half of 2024 with a pre-tax profit increase to $6.30 million from $5.41 million in the previous year and a rise in total revenue to $42.26 million. Improved performance was attributed to a 16.8% rise in membership, ticketing, and corporate sales revenue, as well as an 11.5% increase in sponsorship revenue, buoyed by higher average crowds and successful marketing initiatives, including the USA Round 1 partnership. Merchandise sales also saw a significant upturn, jumping to $2.62 million, thanks to larger crowds and better supply chain conditions.

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