Bright Future Technology flags sharply wider 2025 loss on higher costs and impairments

Bright Future Technology Holdings Limited ( (HK:1351) ) has issued an update.

Bright Future Technology Holdings Limited has warned that it expects to post a loss attributable to shareholders of at least RMB50 million for 2025, a sharp deterioration from the RMB6.49 million loss recorded in 2024. The board attributes the wider loss mainly to higher advertising traffic costs amid a challenging economic and policy environment, impairment losses following the termination of a customer relationship, and increased share-based compensation from granting treasury shares to employees.

Management said the rise in advertising costs compressed gross margins, while the higher expected credit losses on trade and other receivables reflect a more cautious stance on counterparty risk. The group plans to tighten trade receivables management, optimize resource allocation and focus on improving profitability, but investors are cautioned that the figures are based on unaudited management accounts and may change when full-year results are released in late March 2026.

The most recent analyst rating on (HK:1351) stock is a Hold with a HK$0.41 price target. To see the full list of analyst forecasts on Bright Future Technology Holdings Limited stock, see the HK:1351 Stock Forecast page.

More about Bright Future Technology Holdings Limited

Bright Future Technology Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong, operates through a group structure focused on technology-related services. The company generates revenue from businesses that rely heavily on online advertising traffic and customer receivables, leaving its performance sensitive to platform policies and economic conditions.

Average Trading Volume: 1,645,282

Technical Sentiment Signal: Sell

Current Market Cap: HK$204M

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