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Bread Financial Holdings ( (BFH) ) has issued an announcement.
On February 17, 2026, Bread Financial Holdings, Inc. entered into privately negotiated agreements with the financial institutions that were parties to its capped call transactions related to its 4.25% Convertible Senior Notes due 2028, which had no notes outstanding as of December 31, 2025. These agreements terminate the capped call transactions in full and provide that the counterparties will deliver a number of Bread Financial common shares to the company based on the average volume-weighted share price over specified unwind periods, after which the company plans to retire those shares.
If all the unwind agreements had hypothetically settled at the February 17, 2026 volume-weighted average price, Bread Financial would have received and retired about 1.5 million shares, though the final number will depend on stock performance during the unwind periods. The unwind is expected to be completed by the end of February 2026, may prompt hedge adjustments by counterparties that could affect trading in the stock, and the shares received will not reduce any current or future board-authorized share repurchase programs.
The most recent analyst rating on (BFH) stock is a Buy with a $98.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.
Spark’s Take on BFH Stock
According to Spark, TipRanks’ AI Analyst, BFH is a Outperform.
The score is driven primarily by improving financial performance and strong cash generation, reinforced by a constructive earnings-call outlook and operational progress. Valuation is a notable positive due to the low P/E, while the main constraint is mixed near-term technical momentum and ongoing credit/leverage sensitivity.
To see Spark’s full report on BFH stock, click here.
More about Bread Financial Holdings
Bread Financial Holdings, Inc. is a financial services company that issues and manages credit products, including convertible senior notes and related equity-linked hedging instruments. The company actively manages its capital structure through transactions in its common stock and derivatives tied to its equity and debt securities.
Average Trading Volume: 870,006
Technical Sentiment Signal: Buy
Current Market Cap: $3.3B
For a thorough assessment of BFH stock, go to TipRanks’ Stock Analysis page.

