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Braemar Hotels Initiates Strategic Sale Process

Story Highlights
  • Braemar Hotels & Resorts is initiating a sale process to maximize shareholder value.
  • A discounted termination fee of $480 million is agreed upon with Ashford Inc. for a potential sale.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Braemar Hotels Initiates Strategic Sale Process

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An announcement from Braemar Hotels & Resorts ( (BHR) ) is now available.

On August 26, 2025, Braemar Hotels & Resorts Inc. announced the initiation of a sale process, following a decision by its Board of Directors to explore strategic alternatives to maximize shareholder value. The company has entered into a Letter Agreement with its advisor, Ashford Inc., agreeing to a discounted termination fee of $480 million in the event of a sale. The sale process aims to attract private market buyers, leveraging the company’s strong portfolio performance and favorable market conditions. The potential sale is seen as a strategic move to address undervaluation and activist investor pressures, similar to past industry trends.

The most recent analyst rating on (BHR) stock is a Hold with a $2.50 price target. To see the full list of analyst forecasts on Braemar Hotels & Resorts stock, see the BHR Stock Forecast page.

Spark’s Take on BHR Stock

According to Spark, TipRanks’ AI Analyst, BHR is a Neutral.

Braemar Hotels & Resorts’ overall stock score reflects a mixed financial performance with ongoing net losses and high leverage, balanced by operational improvements and strong cash flow management. Technical indicators suggest a bearish trend, while valuation concerns are mitigated by a high dividend yield. Positive earnings call sentiment and strategic corporate events provide some optimism for future growth.

To see Spark’s full report on BHR stock, click here.

More about Braemar Hotels & Resorts

Braemar Hotels & Resorts Inc. operates in the luxury hotel industry, focusing on a portfolio of high-end properties. The company owns nine resort and five urban properties under prestigious brands such as Ritz-Carlton Reserve, Four Seasons, and Park Hyatt. Braemar is known for achieving high RevPAR among publicly traded lodging REITs, reflecting its strong market positioning.

Average Trading Volume: 250,732

Technical Sentiment Signal: Strong Sell

Current Market Cap: $150.1M

For a thorough assessment of BHR stock, go to TipRanks’ Stock Analysis page.

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