Bossini Reports Improved Losses Amidst Rebranding

Bossini International Holdings Limited (HK:0592) has released an update.

Bossini International Holdings Limited reported a drop in revenue and gross profit by 11% and 17% respectively for the first half of 2024, compared to the same period in 2023. However, the loss attributable to company owners saw a significant reduction of 37%, thanks to strict cost control measures and the closure of unprofitable stores. The company is also undergoing a rebranding initiative, focusing on the cycling sports segment and targeting younger consumers, particularly in mainland China.

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