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Booking Holdings ( (BKNG) ) has provided an announcement.
Booking Holdings reported strong fourth-quarter and full-year 2025 results on February 18, 2026, with Q4 room nights up 9% and gross bookings and revenue each rising 16% year over year, while net income grew 34% and GAAP EPS 38%. For 2025, room nights increased 8%, gross bookings 12% and revenue 13% versus 2024, with adjusted EBITDA up 20% and margin improving to 36.9% despite a lower net income margin, reflecting solid operational leverage and continued investment.
The company enabled about $550 million in annual run-rate savings through its Transformation Program and plans to reinvest those savings in 2026 to support long-term growth, including expanded use of generative AI. It also stepped up capital returns, repurchasing $2.1 billion of stock in Q4 2025, raising its quarterly dividend 9.4% to $10.50 per share payable March 31, 2026, and announcing a 25-for-1 forward stock split effective April 2, 2026, moves that could broaden its shareholder base and underscore management’s confidence in future performance.
The most recent analyst rating on (BKNG) stock is a Buy with a $6250.00 price target. To see the full list of analyst forecasts on Booking Holdings stock, see the BKNG Stock Forecast page.
Spark’s Take on BKNG Stock
According to Spark, TipRanks’ AI Analyst, BKNG is a Neutral.
Booking Holdings’ strong earnings performance and strategic advancements in AI and loyalty programs are major positives. However, significant leverage issues, bearish technical indicators, and high valuation pose risks. The company’s ability to manage these challenges will be crucial for future performance.
To see Spark’s full report on BKNG stock, click here.
More about Booking Holdings
Booking Holdings Inc., based in Norwalk, Conn., operates in the online travel and tourism industry, providing digital platforms that facilitate hotel and alternative accommodation bookings, flights, car rentals and other travel services worldwide. The company, listed on the Nasdaq under the ticker BKNG, focuses on leveraging technology, including generative AI, to enhance value for travelers and partners and to drive direct, platform-based demand growth across its brands.
Average Trading Volume: 294,841
Technical Sentiment Signal: Sell
Current Market Cap: $133.5B
See more insights into BKNG stock on TipRanks’ Stock Analysis page.